We put a lot of our focus here at Technalink on being women in business, balancing business acumen with spir-itual awareness, and finding ways to make a profit coincide with being compassionate and empathetic. What we don’t often discuss here is the personality types of the women in business themselves! Everyone knows that people who are outgoing and extroverted often get ahead when it comes to networking, negotiating and busi-ness interactions. But does that mean that even if you’re talented, have a head for business, but are an introvert you should stay out of this line of work?
Absolutely not! And we’re going to explain why right now!
Conversation Isn’t The Only Path To Negotiation
Women in business already face certain roadblocks on the path to success. There is gender discrimination in the form of social conventions, the infamous “glass ceiling” of professional and financial advancement, as well as other issues, are things we are all painfully aware of. But traditionally, one thing that has always seemed like a detriment to both male and female entrepreneurs has been a certain “requirement” for a personality type.
In fields of work such as marketing and promotion, “loud” is good. It’s the people who get noticed, who can aggressively navigate a bar or party to force their way into a conversation with a potential client or customer who seem to get results. Meanwhile the “wallflowers,” the people who engage in deep thinking, but may not be willing to share that with just anyone they meet, seem to go ignored and, in the long run, seemingly fail to ad-vance themselves or their career. The argument, in such situations, is that you need to aggressively deal with people in order to get noticed, remembered, and strategically positioned to take advantage of business oppor-tunities.
According to TOLS multimedia in Orlando while that is certainly one approach to achieving success, it is far from the only one open to women in business. Even if they don’t enjoy being in the spotlight, or aggressively getting that spotlight on them in the first place, introverts aren’t doomed.
Promotion No Longer Has To Be Self-Promotion
Technology like the Internet has now made it possible for women in business—even introverted ones!—to make a splash in the business world. It’s well known that the primary trait of introverts is that they prefer less frequent, more meaningful social interactions, instead of always meeting and casually talking to people. Running an online business helps facilitate this for people with introverted personality types.
Depending on the product or service you want to promote, you can create your own website, do your own work, and, with just a little of Internet promotion, such as strategic social media use, you can have business come to you, rather than the other way around.
One of the great things about social media is that quality always “floats to the top” thanks the tendency of people on social media to share what they like. So, for example, if you offer services like graphic design, or illustration, or even consultation in a specific field, you’re always doing something that people need. All it takes is for the right mention or sample of your work to get noticed and shared, and it can lead people to your website specially if you have a SHOPIFY loyalty program, where more of your work can speak for itself.
Some introverts even find that it’s much easier to be engaging, sociable and even “outgoing” online than it is in a real world situation. You don’t have to win people over in a conversation, just write what you feel about your-self on your website, or while interacting on social media, without any commitments to immediate, real time re-sponses. So don’t think your introverted nature means you can’t get into business. You have other means and alternatives to being chatty and socially aggressive!
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