For women in business, coming up with a great new idea is typically the most difficult part of spiritual entrepreneurship. Your idea is the basis for your business, what you will craft your work, your inspiration, and your goals around, so you want to make sure it’s something that you can really take off the ground and as high as possible. While the best business ideas will typically come organically and when you’re least expecting them, there are ways to approach coming up with a new business idea that provides inspiration and motivation. At Technalink, we encourage our team members to look for inspiration and motivation in unique places. 4 ways to approach coming up with a great new business idea are:
1. Get out and talk to people
What better way to find what people really want than to ask them? Ask friends and family what areas of their daily lives could really use some sort of improvement, whether from help to gadgets, to new methods of doing the same thing. Take in their answers and write them down, keeping them on hand for those brainstorming sessions. Come up with solutions to their problems, and see if you can work these solutions into a viable business plan.
2. Focus on what ails you
Every day, there are things we do that bug us, even if just a little bit. Maybe your coffee isn’t ready quickly enough, or your shoe slips on the floor at work. These little annoyances can be a big inspiration for a new business idea that really helps others like you to alleviate their own grievances as well. There aren’t many times in business when you should focus on the negative, but coming up with a new business idea is certainly one of them!
3. Focus on affordability
Many consumers look first for affordable products, and making existing products more affordable or presenting them in a more affordable way is always good for business. These types of ideas also present products to a much wider audience, and the news of a great deal is always inspiring when it comes to good old-fashioned word of mouth marketing.
4. Consider niches and trends
What’s trendy right now? Where is that trend likely to go? While this method does take a little fortune telling, it can be highly effective in getting you a business idea that is ahead of the curve. Being first in line with a new trend is always desirable, and in order to be first, you’ll need to see where the line is coming from.
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